Call of the North: Energieküste campaigns for young talent

The new skilled labour campaign Ready. Charged. Career! puts renewable energy professions in the spotlight.

Greater visibility for jobs in renewable energies - that is the aim of the Energieküste's new skilled labour initiative. Since October 2024, the campaign with the energetic slogan ‘Ready. Charged. Career!’ has been drawing the attention of young professionals and skilled workers to the region and promoting the great career outlook - in the truest sense of the word - on the North Sea. The message: The Energieküste is the beating heart of innovative, sustainable energy projects and the place to be for young people who want to invest their energy in the future and make the world a better place.

The Energieküste is already a magnet for talents in the energy sector. With the new skilled labour campaign, we want to draw attention to our region nationwide.

Kirsten Voss, Project and Marketing Manager at Energieküste

Phase 1: Introducing and networking

Following the successful launch of Ready. Charged. Career! the campaign will continue to grow over the coming years. Phase 1 is aimed at presenting the most sought-after training occupations on the Energieküste and showing which partners, companies and projects enable a successful start to a career. The information is bundled on our website ready-charged-career.de/en with a focus on the target group. The website is flanked by an Instagram-campaign that skilfully showcases the advantages of the Energieküste with the support of numerous Energieküste makers and testimonials. After all, career opportunities are one thing, but what about quality of life? More and more young people are asking themselves this question when they have to choose their future centre of life as well as their professional location.

Phase 2: Pioneering spirit meets work-beach balance

This is precisely where the Energieküste skilled labour campaign comes in. True to the motto: ‘Sustainable jobs right next to the beach: this is how work-beach balance works’, it plays with the attractions of the energy transition hotspot between the seas.

Here, skilled workers can fully develop their abilities, make a start in a forward-looking industry and relax in their free time on the Elbe, the canal and between the wind and the North Sea waves.

Kirsten Voss, Project and Marketing Manager at Energieküste

With the campaign Ready. Charged. Career! the Energieküste is presented for what it truly is: a unique location of the future in Germany’s leading energy transition region, where skilled professionals pave the way for a climate-neutral future - while also enjoying living environment by the water with clear air and wide horizons that frees the mind and spirit. After all, it's no coincidence that Germany’s happiest people live in the far north!

Photos: ©️Energieküste, ©️WTSH

After work on the Energieküste: kiting in St. Peter Ording

Clear your head between wind and waves

Work-Beach-Balance!

Official launch of the new skilled labour campaign at Wind Energy Hamburg - Katja Clausen, Marketing Manager at Wirtschaftsförderungsgesellschaft Nordfriesland, and Jördis Flatterich, working student at Energieküste (from left to right)

Joschka Knuth, State Secretary in the Ministry for Energy Transition, Climate Protection, Environment and Nature in Schleswig-Holstein, is enthusiastic about the new Energieküste initiative

Reunion at Wind Energy Hamburg: Melissa, trainee electronics technician for industrial engineering at GP JOULE, and Kirsten Voss, project manager at Energieküste